Monday

Eric will break down a major retail product launch to demonstrate the tools successful product developers use to captivate an audience. And captivating an audience is exactly what your product needs to do to break into the ultra competitive retail market. The emphasis here is on strategy. This Mind64 Product Launch framework will provide the tools to help you develop an omni-channel approach that will give you a distinct advantage over your competition. Topics include:

• Deciding If You Should Start Small or Go Big
• How Retail Sales Professionals Choose Where to Focus Their Sales Efforts
• Determining the Right Strategy For Your Product Type

Successful brands are already using the Mind64 Product Launch framework. Whether they’re a single product company or a billion-dollar brand, the Mind64 Product Launch framework is the key to standing out against the competition. How do successful brands break into retail? It will all become clear, and you’ll take furious notes about all the ways you can apply the framework to your product. Topics include:

• Retail Store Basics
• What retail Stores Expect From You
• How the Buying Process Works
• Who’s Involved in their Buying Decision
• Product Categories and What You Need to Know
• Common Misconceptions and How to Get Started Today

Grab lunch with a fellow participant and be inspired by the work they are doing and their passion for their products. Turns out you’re not alone in trying to grow your business. These are relationships you will likely keep for years to come.

Knowing Your Position (With Work Groups) Most new product developers are so focused on their product’s features they neglect the single most important aspect of launching a new product - positioning. Successful brands win by “competing in a category of one”. We’ll show you what this means and how this paradigm shift alone will change the way you develop and market your products forevermore. Topics Include:

• Preparing Your Product For Retail Success
• Essential Research to Help You Win
• Marketing and Branding Expectations

Eric will break down a successful major product launch showing you the tools professional product developers use to captivate an audience, and captivating an audience is exactly what your product needs to do. The emphasis here is on clarity. If your product can tell a better story than your competition, you’ll win in the marketplace. The Main Street Method will provide a filter for all your communication moving forward and it has been hiding under your nose all your life. Telling a clear story will give you a distinct advantage.

Grab fellow participants for a night on the town and continue building your new community of like-minded professionals.

Monday

Successful products are already using the Main Street Method. Whether it’s a small company, or a billion-dollar brand, the Main Street Method is the key to standing out against the competition. How did the Dollar Shave Club take on a multi-billion dollar conglomerate? Why did Red Bull shake up the entire beverage category? It will all become clear, and you’ll take furious notes about all the ways you can apply the framework to your product.

Most products position themselves as the hero in the story. But this never works. Your product is the guide to the hero and we explain why. Every human being feels like they are the hero in the story, and successful products affirm this identity in their customers and provide guidance so the hero can win the day. This paradigm shift alone will change the way you talk about your product forevermore.

Grab lunch with a fellow participant and be inspired by the work they are doing and their passion for their business. Turns out you’re not alone in trying to grow your company. These are relationships you will likely keep for years to come.

Every customer wants something as it relates to your brand, but it’s not what you think. Customers are trying to resolve a problem that they have and your product is going to be the solution that helps them resolve it. In this session, we will show you what customers are really looking and how you can successfully present your solution in the retail market. Topics include:

• Developing a Unique Selling Proposition (USP)
• What the Pro’s Do To Prepare Their Pitch
• Analyzing Your Target Audience
• Fundamental Competitive Research
• Sell Sheets and Line Sheets
• Elements of a Perfect Product Website
• Product Videos That Sell For You

Grab fellow participants for a night on the town and continue building your new community of like-minded professionals.

*The Mind64 Incubator includes 15 hours of lectures, plenty of time for interaction with Eric Miller and your peers, dozens of examples from successful retail product launches. Each participant will also receive their own leather-bound workbook containing more than a hundred pages of examples and inspiration from brands using the Mind64 Product Launch framework successfully. Experts in retail sales and distribution will also be with us and you’ll get to ask plenty of questions about your own business. Mind64 Incubator is the jolt of inspiration and information you need to tap back into why you created your innovative new product in the first place.